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  • Free Shipping on Orders $100+

  • 10% OFF Online Orders Over $200 CODE: ROOTS10 (Some Exclusions Apply)

  • Have questions? Call 949-424-4266

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  • Orange County's Only Clean Cosmetic Shop + Organic Salon

    Get a 100% personalized, in-store professional help when you shop with ROOTS!
    SHOP NEW PRODUCTS

  • New Brand!

    Meet KINDIA

    Step into the transformative world of KINDIA, where authenticity meets radiance. Inspired by South Asian botanicals and the colors of one's aura, KINDIA's Aura Masks blend tradition with 100% clean actives, inviting you to embrace your unique beauty.
    Shop Now

  • Holiday Shopping Guide

    Shop Clean Beauty Gift Sets

    Share the gift of clean beauty with your loved ones this year.
    Shop Now

As seen in

Welcome to the Clean Beauty Revolution

At ROOTS, we want you to feel present, relaxed and connected to your body’s needs.We encourage you to think of your beauty routine as a meditative act of self-love. It is our intention and honor to guide you through your non toxic beauty journey with In-depth consultations, one on one lessons and infinite education. This is how we strive to empower self-care through clean cosmetics.

OUR Story

Shop by Category

Makeup

Skincare

Hair

Bath & Body

Wellness

SHOP ALL
Free shipping on orders $100+
100% Non-Toxic Products
Green Business Certified
Made in Laguna Beach, California
  • Free shipping on orders $100+
  • 100% Non-Toxic Products
  • Green Business Certified
  • Made in Laguna Beach, California

Testimonials

  • "They took excellent care of me, my experience was definitely personable . I left with just what I needed, plus some samples."

    Valerie

  • "I am so impressed with the personalized recommendations for my skin and makeup. I told them what I wanted and how I normally apply my make up and they really listened. I very picky about my mascara. I am so glad I trusted Laura's recommendation. I love my new ilia mascara. Thank you. I will be back for more."

    Bekah

  • "Self-care runs deep here! The products, the service offerings, the care of the amazing people who make it all happen. JLee & Laura you have my heart and support!"

    Angel

  • "Just had my 2nd visit and they are amazing here! J Lee colored my hair back in Dec. 31st and it's still looks good! I love that they use healthy and organic products here AND they are all so helpful and friendly too. Today I had my hair cut by J Lee and it looks awesome. She's a very talented hair styling artist : ) Laura the owner is super nice and goes out of her way to make you feel welcome and to get me in for appointments even when they are booked up. I researched everywhere in town and they came up on top, so I'm happy I made a good choice!"

    J

Shop Best Sellers

ILIA BEAUTY | Super Serum Skin Tint SPF 40
ILIA BEAUTY
ILIA BEAUTY | Super Serum Skin Tint SPF 40
$50.50
ILIA BEAUTY | Limitless Lash Mascara
ILIA BEAUTY
ILIA BEAUTY | Limitless Lash Mascara
$30.50
Sold Out
ONE LOVE ORGANICS | Vitamin B Enzyme Cleansing Oil + Makeup Remover
ONE LOVE ORGANICS
ONE LOVE ORGANICS | Vitamin B Enzyme Cleansing Oil + Makeup Remover
from $14.50
Clean Skincare Eye Mask Hydrating
HONEST HAZEL
HONEST HAZEL | Honest Hazel Eye Gels
from $6.50
Sold Out
ORGANIC COLOUR SYSTEMS | Status Quo Silver Shampoo
ORGANIC COLOUR SYSTEMS
ORGANIC COLOUR SYSTEMS | Status Quo Silver Shampoo
from $26.50
SCRANDIE BEAUTY Spicy Sauce - Extreme Lip Plumper
Scrandie Beauty
SCRANDIE BEAUTY Spicy Sauce - Extreme Lip Plumper
$32.50
SWELL NATURALS | Active Face Wash
SWELL NATURALS
SWELL NATURALS | Active Face Wash
from $10.50
Silicone Free Conditioner Innersense Sweet Spirit Leave in Conditioner
INNERSENSE
INNERSENSE | Sweet Spirit Leave in Conditioner
from $11.50
View all

New Products!

Newly Bloomed at ROOTS

MOUNA MIND | Breathing Necklace
MOUNA MIND
MOUNA MIND | Breathing Necklace
$31.50
HYNT BEAUTY | FLYRT Mascara
HYNT
HYNT BEAUTY | FLYRT Mascara
$31.50
SPARKLING LILAC | Pink Trio Quartz Pin Set
Sparkling Lilac
SPARKLING LILAC | Pink Trio Quartz Pin Set
$26.50
SPARKLING LILAC | Pearl Hair Pin Set
Sparkling Lilac
SPARKLING LILAC | Pearl Hair Pin Set
$14.50
ORIGINAL SPROUT | Travel Trio
ORIGINAL SPROUT
ORIGINAL SPROUT | Travel Trio
$29.50
KINDIA Iridescent Hydrogel Mask
KINDIA
KINDIA Iridescent Hydrogel Mask
$42.50
ERE PEREZ | Spectacular Eyelash Curler
ERE PEREZ
ERE PEREZ | Spectacular Eyelash Curler
$22.50
KITSCH | Satin Scrunchies 6 Piece Set
KITSCH
KITSCH | Satin Scrunchies 6 Piece Set
$12.50
AGENT NATEUR Lactic Acid Cleanser Duo
AGENT NATEUR
AGENT NATEUR Lactic Acid Cleanser Duo
$72.50
LILY LOLO | Witchypoo Eyes
LILY LOLO
LILY LOLO | Witchypoo Eyes
$14.50
View all

Location

ROOTS the Beauty Underground

Come browse our clean shop and salon in real life here in California!

DIRECTIONS & CONTACT

HOURS:

  • Monday - Saturday 10am - 6pm  
  • Sunday 11am - 5pm

Upcoming Events

  • Thursday, 6:30pm | $22.00

    ROOTS Beauty Blue Moon Birthday Bash

    Laguna Beach Store
    Sold Out!
  • Saturday, 6:30pm | $111.00

    Agent Nateur: Meet the Maker with Jena Covello

    Laguna Beach Store
    SOLD OUT!

@rootslagunabeach

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