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  • Free Shipping on Orders $100+

  • 10% OFF Online Orders Over $200 CODE: ROOTS10 (Some Exclusions Apply)

  • Have questions? Call 949-424-4266

  • Orange County's Only Clean Cosmetic Shop + Organic Salon

    Get a 100% personalized, in-store professional help when you shop with ROOTS!
  • New Brand!

    Meet KINDIA

    Step into the transformative world of KINDIA, where authenticity meets radiance. Inspired by South Asian botanicals and the colors of one's aura, KINDIA's Aura Masks blend tradition with 100% clean actives, inviting you to embrace your unique beauty.
  • Holiday Shopping Guide

    Shop Clean Beauty Gift Sets

    Share the gift of clean beauty with your loved ones this year.

As seen in

Welcome to the Clean Beauty Revolution

Free shipping on orders $100+
100% Non-Toxic Products
Green Business Certified
Made in Laguna Beach, California
  • Free shipping on orders $100+
  • 100% Non-Toxic Products
  • Green Business Certified
  • Made in Laguna Beach, California


  • "They took excellent care of me, my experience was definitely personable . I left with just what I needed, plus some samples."


  • "I am so impressed with the personalized recommendations for my skin and makeup. I told them what I wanted and how I normally apply my make up and they really listened. I very picky about my mascara. I am so glad I trusted Laura's recommendation. I love my new ilia mascara. Thank you. I will be back for more."


  • "Self-care runs deep here! The products, the service offerings, the care of the amazing people who make it all happen. JLee & Laura you have my heart and support!"


  • "Just had my 2nd visit and they are amazing here! J Lee colored my hair back in Dec. 31st and it's still looks good! I love that they use healthy and organic products here AND they are all so helpful and friendly too. Today I had my hair cut by J Lee and it looks awesome. She's a very talented hair styling artist : ) Laura the owner is super nice and goes out of her way to make you feel welcome and to get me in for appointments even when they are booked up. I researched everywhere in town and they came up on top, so I'm happy I made a good choice!"


Upcoming Events

  • Thursday, 6:30pm | $22.00

    ROOTS Beauty Blue Moon Birthday Bash

    Laguna Beach Store
  • Saturday, 6:30pm | $111.00

    Agent Nateur: Meet the Maker with Jena Covello

    Laguna Beach Store