This store requires javascript to be enabled for some features to work correctly.
On the Full Moon of
August 1, 2012, my life changed forever.
The road to creating ROOTS was full of twists & turns.
I graduated from cosmetology school
at age 21 in 1999
Spent the next 12 years in the beauty industry doing hair & makeup, assisting the pros, managing salons, reality tv, fashion shows, magazines, weddings, Grammys, Emmys, Comedy Central, MTV, etc.
Lived/worked in 5 different states
& partying like a proper rockstar. Yikes.
While fine-tuning my professional skills and establishing the ROOTS signature style of NATURAL*FRESH* FACED* MAKEUP, in 2008 at age 30, I was introduced to the world of Clean Cosmetics & the HORRORS of Toxic Ingredients in an Unregulated Beauty Industry!
"How could this be? How could the people in charge knowingly allow cancer-causing-chemicals in the products!?
The dots were connecting.
It was all starting to come together.
Asking myself, "How was there not a one-stop shop for ALL-THINGS-CLEAN-BEAUTY!?!?"
My mission became C L E A R!
I committed to 3 solid years of research, intention & focus in preparation for opening my own Non-Toxic Cosmetics Shop & Organic Color Systems Salon.
2011 Age 33
Left LA, moved back to my hometown of Laguna Beach, CA, and spent 9 months (sleeping in my parents' garage lol ) rigorously handwriting a business plan, researching non-toxic products (very limited & HARD to find at the time), creating educational manuals, event templates, systems/procedures, point of sale/inventory & SO MUCH MORE…
I was being divinely guided through this entire process.
I had support from the spirit world.
ROOTS
(the beauty underground)
was born.
ROOTS is so much more than skin deep.
ROOTS is a vortex of change, growth & healing for myself, our amazing team of professionals & for the commUnity!
Q: How can I make the greatest positive impact on this world?
A: Enhance the God-given beauty of each person who walks in the door. Create their own custom CLEAN routine & when they leave, looking & FEELING their best (with a raised vibration) THEY will spread that frequency & in turn cause a ripple in this time/space reality.
This might sound dramatic, but it’s our reality.
ROOTS is for all of us.
I am just the channel it came through.
I am deeply in reverence for this experience & every one of you that has supported us over the years!
Thank you for trusting me.
In gratitude,
laura
#WhatALongStrangeTripItsBeen
Nestled in The Lumberyard Plaza in Laura's hometown of Laguna Beach, the ROOTS Beauty team is discovering greater depths of self-love through self-care. ROOTS is beautifully stocked with a well rounded range of Natural, High Performance Skincare lines. Through our curation of small, independently owned and operated cosmetic brands that provide us with health and real nourishment, we are able to make an energetic impact on each organic Beauty that walks through our door. Because ROOTS is a hidden gem, the team is able to offer in-depth, quality consulting and education to help you feel empowered and confident with your beauty rituals.
At ROOTS, we want you to feel present, relaxed and connected to your body’s needs. We encourage you to think of your beauty routine as a meditative act of self-love. It is our intention and honor to guide you through your non toxic beauty journey with In-depth consultations, one on one lessons and infinite education. This is how we strive to empower self-care through clean cosmetics.
