*Additional ALIMA PURE products ARE available in-store at ROOTS 
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ALIMA PURE mineral makeup products are crafted from minimal ingredients for maximum impact. We use only the highest quality, purest ingredients, never synthetic dyes. Without compromise, our products are never tested on animals. Alima uses pure mineral pigments, nourishing plant oils, soothing botanicals, & more that are used to create high-performance makeup in a bold range of colors and foundation shades for every skin tone.