This store requires javascript to be enabled for some features to work correctly.

  • Free Shipping on Orders $100+

  • 10% OFF Online Orders Over $200 CODE: ROOTS10 (Some Exclusions Apply)

  • Have questions? Call 949-424-4266



Looking for your brand to become part of the ROOTS family?

Thank you for seeking out ROOTS the Beauty Underground!

Due to the high volume of New Brand Inquiries, we have implemented a very organized testing program.

The #ROOTSbeauties & I conduct each New Brand Trial in the order in which they are received. This is by no means a speedy process! You will be contacted directly if & when we are ready to move forward. We ask that there are not any follow up phone calls or emails as this can become quite overwhelming & will not speed up the research protocol in any way.

Please feel free to submit any products for our consideration (along with wholesale information) directly to us at:

Attn: Brand Submission


384 Forest Ave. Suite 9

Laguna Beach, Ca 92651


Thank you so much for your understanding!

We are honored to be considered as a representative of so many lovely non-toxic cosmetic lines & wish you all continued success!

In Gratitude,