Our story began when our co-founder & cancer surgeon Dr. Paris Sabo became alarmed by seeing increased cancer rates in her young healthy patients without any family history. 

This sent her on a mission to understand why this was happening. In her research, she uncovered many cancer & inflammation-causing toxins found in everyday personal care products. 

That's when she decided she needed to do something. She called up her sister, co-founder Dr. Pooneh Ramezani, who is a dentist as well as a mom of two, & told her about her concerns.

Dr. Brite was born so that smiles everywhere can be cared for without the worry of harmful ingredients. 

Our mission is to make highly effective, great tasting, toxin-free oral care products available to every household & improve the health & lives of everyone, one smile at a time.