Those of you who follow along on our IG stories, know that Laura was in San Francisco this past weekend attending one of the most coveted clean beauty gatherings, The Clean Beauty Summit, hosted by Credo Beauty.
This one-day event brought together the brightest, most creative makers of the clean beauty industry.
Prior to the event opening to the public for a day of socializing, education and pampering (clean beauty mini facials, makeup applications, hair touch-ups, brow waxing and more), by purchasing a VIP ticket, Laura was granted the opportunity to meet and greet with clean beauty founders (many of which Laura already knew well as ROOTS has been carrying their product for over 7 years!) One of which being One Love Organics!
Laura loved catching up with husband and wife business partner duo Suzanne and Chase LeRoux. They reflected back on the early days when they were first starting out; a clean beauty indie brand and a clean beauty reseller, both eager to make a small dent in a HUGE and dangerously toxic beauty industry.
Laura shared that despite One Love Organic’s hyper growth and success, she admires most how they have flawlessly evolved to maintain that close communication with her and the ROOTS team. She also values their receptiveness to her feedback and ideas. This relationship is one of many Laura was grateful to have nurtured at the event.
Another clean beauty brand Laura enjoyed spending quality time with was PAI Skincare. PAI has always been one of Laura’s all-time favorites. Why? Because of their devotion, since day one, to serving their clean beauty niche for those with sensitive skin.
At ROOTS we get as customized as we can with each client and PAI Skincare products allows us to do just that! Many brands claim to be a one size fits all solution, and after years of experience, we know that a customized beauty routine, specific to your skin type, is the best routine.
Education from PAI is endless; their innovative ingredients applied for the treatment of varying skin conditions e.g. rosacea, acne, etc. is a thrilling science to follow and we are proud to further their clean beauty mission at ROOTS.
After catching up with the old friends who have paved the (clean beauty) way, Laura also met with emerging brands. Stay tuned to find out who she decided to invite into our magical vortex coming soon Spring 2020! ;)
Overall, the Clean Beauty Summit was a dream! Laura left feeling more invigorated than ever and confident that the industry is alive and well! The biggest take-away she noted was that brands are “leveling up”, increasingly showing up on all levels of sustainability; clean biodegradable packaging, clean ingredients -- genuinely thoughtful and conscious from the ground up!
The clean beauty movement has become an all encompassing holistic pursuit of health, wellness and social responsibility, and we are here to support it!