Soft Focus Blurring Blush | ILIA

Soft Focus Blurring Blush
Featherweight color. Filtered finish.



Meet your blush upgrade: a silky, talc-free powder that delivers a blurred, dimensional flush—like your favorite filter, but in real life. Powered by our Soft Focus Complex, this ultra-blendable formula smooths texture, diffuses pores, and gives skin a soft-focus glow that lasts up to 12 hours.

Buildable and breathable, it layers seamlessly for customizable color payoff—from a sheer wash to a bold pop. Infused with skin-loving Edelweiss, Winged Kelp, and Squalane, it hydrates, smooths, and firms with every wear.



For the ultimate airbrushed finish, pair it with the Precision Powder Brush and sweep on a diffused veil of color exactly where you want it.

Put a Point on It

Dip the softly pointed Precision Powder Brush into blush, then tap off any excess.

Clean Sweep

Sweep onto the apples of the cheeks using soft, circular motions.

Build + Blur

Layer as desired to build color and softly diffuse the finish.

At Second Blush

For an extra touch of dewy dimension, layer Multi-Stick underneath or over the blush, tapping gently into the skin with your fingertips.

Mica, Tapioca Starch, Synthetic Fluorphlogopite, Silica, Caprylic/Capric Triglyceride, Squalane, Ethylhexyl Palmitate, Glycerin, Ethylhexylglycerin, Lauroyl Lysine, 1,2-Hexanediol, Glyceryl Caprylate, Dehydroacetic Acid, Boron Nitride, Xanthan Gum, Tin Oxide, Leontopodium Alpinum Callus Culture Extract, Alaria Esculenta Extract, Tocopherol. May Contain/Peut Contenir (+/-): Ci 77163 (Bismuth Oxychloride), Ci 77891 (Titanium Dioxide), Ci 77491, Cl 77492, Ci 77499 (Iron Oxides), Ci 15850 (Red 7 Lake), Ci 17200 (Red 33 Lake), Ci 19140 (Yellow 5 Lake), Ci 77007 (Ultramarines), Ci 15985 (Yellow 6 Lake), Ci 16035 (Red 40 Lake), Ci 45410 (Red 28 Lake).