Zoë Ayla Roukema launched Zoë Ayla Beauty Essentials in 2017 with her brother who also happens to be her best friend. They had a clear vision and purpose, of wanting to offer high quality beauty essentials at their fair market value. 

Zoë Ayla Beauty Essentials remains a family run business that has grown explosively into a global team. Their team now consists of 9 different nationalities hailing from 4 different continents and we have offices in Montreal, New York and Amsterdam as well as warehouses in the USA, Canada and Europe.