YAWN is a modern beauty and skincare brand thoughtfully created for kids and tweens. Offering a collection of safe, non-toxic, and age-appropriate products, YAWN is designed to nurture confidence, spark creativity, and support self-expression. With a focus on gentle, accessible formulas, the brand introduces the next generation—Gen Alpha—to the fun and freedom of personal care.

Think of YAWN as a fresh, updated nod to nostalgic favorites like Lip Smackers, Wet n Wild, and glittery finds from Claire’s, reimagined for today’s youth.

Created by a beauty industry veteran and mom of three, YAWN was founded by Tara Tersigni, whose career spans over a decade of building standout beauty brands. As co-founder of Jones Road Beauty and former editorial lead at Yahoo Beauty, she brings deep industry expertise and a sharp eye for what resonates. YAWN was born from her vision to create a line that speaks directly to today’s kids—after seeing her own children’s growing curiosity about beauty and self-care.