About US

Roots Beauty is the best established cosmetics store in Laguna Beach specializing in Organic, non-toxic, natural, clean cosmetics.

If you visit the store you can get your hair done and makeup applied at the Beauty Salon run in the same premises as the store.


As the beauty world exploded with natural alternatives to the chemical ingredients often found in the many cosmetic brands, Laguna Beach native Laura Linsenmayer knew it was time to bring these options together under one roof. After years of planning and researching ingredients, Laura collected the best Non-toxic cosmetic brands together! ROOTS provides a wide variety of safe high-quality cosmetics & organic beauty alternatives. You may get these products on-line or at the store.


The Shop

An intentional shift from toxic to non-toxic is one of the most empowering decisions you’ll make in your life.  

We all have our unique story of how we came to find clean beauty; an instinctual urge to do the best for your child’s development during pregnancy, a stunning cancer diagnosis, a subtle yet powerful urge to do better for you….whatever your journey is, we are so grateful you found us! 

Our staff is trained to educate rather than sell, allowing our shop to be more than a destination, but rather an integral part of your Clean Beauty Awakening.  

Our products are carefully curated with the following criteria in mind: 

  • Organic
  • Vegan
  • Chemical-Free
  • High-Performing Ingredients
  • Sustainable Packaging
  • Brand Ethics & Ethos

The Organic Hair Salon

It would be of no surprise to anyone who has been serviced at a “regular” hair salon that the harshest of harshest chemicals are found in this sector of the beauty industry. 

We have been conditioned to think that burning eyes, an itchy scalp, and a stinging throat is normal and not of major concern during a routine bi-monthly root-touchup.  Even if you are one of the few that do find it terribly alarming, you may think there’s no alternative. 

ROOTS Beauty Certified Organic Hair Salon is the alternative!  Our stylists use a number of clean beauty hair care products during your appointment.  Many of which are available for purchase at the shop! 

Products we use include:


Store Info

Located in the Lumbaryard Plaza
384 Forest Avenue Suite #9, Laguna Beach CA 92651
Phone: 949.424.4266
Monday - Saturday 10am - 6pm
Sunday 11am - 5pm
(closed on major holidays)