384 Forest Ave
Laguna Beach, California

Suite #9 


Monday - Saturday: 10am - 6pm
Sunday: Closed for beauty rest

Holiday Hours
New Years Eve - Open until 4PM
New Years Day - Closed
Easter - Closed
Memorial Day - Closed
4th of July - Closed
Labor Day - Closed
Thanksgiving - Closed
Christmas - Closed
Christmas Eve - Open until 4PM




As the beauty world exploded with natural alternatives to the chemical ingredients often found in the cosmetics we buy for their promises of youth & good looks, Laguna Beach native Laura Linsenmayer knew it was time to bring these options together under one roof. So like the angel she is, Laguna Beach native, Laura Linsenmeyer opened ROOTS the Beauty Underground, in 2012. Creating a Non-toxic solution for us all!

Laura collected the best Non-toxic cosmetics together under one roof in order provide the non-toxic community & her clients with a wide variety of safe high-quality cosmetics & organic beauty alternatives.

Nestled in a near-secret spot off of Forest Avenue, from the moment you enter this beautiful shop you will sense Laura’s commitment to providing her community with non-toxic cosmetics & organic beauty alternatives delivered with a healthy dose of common sense & customization. ROOTS specially trained staff takes the time & care to accurately diagnose each client’s individual needs.

Placing high priority on customer education, Laura thoroughly researches each brand & sections up products by price point & quality level to help consumers make more informed decisions.


Using toxin-free products is just common sense which is why ROOTS carries the high-quality potions, serums & shampoos free of cancer causing chemicals to help keep your body beautiful!