Laura Liinsenmayer, founder and creative mind behind ROOTS is a Laguna Beach native. As a young girl she knew all things beauty were meant for her future. Throughout her 20+ yrs in the cosmetic industry, she learned about the many harmful chemicals in the brands she was recommending and promoting. Laura knew there had to be a cleaner way and decided it was time to make her dream come true! From there she manifested ROOTS and brought her vision to life on August 1, 2012.
“I don't see ROOTS as a place to just sell products. My team and I listen, consult, demonstrate and recommend each product based on our clients needs. Dedicated to honesty, integrity and intention, our main goal is to educate and empower clients as they embark in the clean beauty world.“