My Magic Mud Whitening Toothpaste is the first toothpaste to combine activated coconut shell charcoal & bentonite clay. It is made with smart & wholesome ingredients & is fluoride-free, non-GMO, & Natural Cosmetics Standard certified.

Featuring organic essential oils, organic coconut oil, organic tea tree, and OMRI certified bentonite clay, My Magic Mud® Activated Charcoal Toothpaste is exactly what you need for optimal oral health.

The essential oils used in My Magic Mud® are sourced from growers all over the world, cultivated over generations, and with these relationships, we’re able to offer the highest quality organic, wildcrafted, kosher, and fair trade, oils around. We also use a food grade, steam activated coconut shell charcoal powder that is velvety and grit free. The gentle abrasives in My Magic Mud® Activated Charcoal Toothpaste are from food-grade diatomaceous earth and bentonite clay, each combined to re-mineralize and clean the plaque off of your teeth, without any of the harsh abrasives used in mainstream toothpaste

Only the best ingredients on planet earth: NO-fluoride, NO-sls, NO-glycerin, NO-triclosan, NO-foaming agents, NO-toxic, NO-gmo, NO-gluten.